Award-winning product designer and UX researcher. Turning complex problems into intuitive, evidence-based products.
Experience
Lead Product Designer
Shopreme GmbH
- Creating the retail experiences of tomorrow.
- Used by 10 of the world’s top 100 retailers.
- The product was awarded 1st place at the REGAL Re|Tech Award 2026 in the Checkout & Smartstore category, and Top Supplier Retail 2026 from the EHI Retail Institute.
Senior UX Designer and Researcher
niceshops GmbH
- Development and establishment of systematic UX research by collecting and organising quantitative and qualitative data.
- Leading in the design and development of several design systems, including the checkout and the niceshops fulfillment platform.
- Communication and documentation of UX work within the organisation using a self-developed blog.
- Increasing UX maturity within the organisation through continuous interactive design workshops and presentations.
- Development of an optimised collaboration process between developers and designers within Scrum.
Co-Founder
sofresh.digital
- Development and management of sofresh into a successful agency for digital design.
- Mainly responsible for design workshops, web design and web development as well as accounting.
Freelancer
UX/UI Designer and UX consultant
- Design and development of numerous websites and online shops.
- UX consultant for e-commerce projects.
Education
Master of Arts
Interaction Design
University of Applied Sciences, FH Joanneum
Bachelor of Arts
Information Design
University of Applied Sciences, FH Joanneum
Matura
Department of Informatics
Higher technical college, HTBLA Kaindorf/Sulm
Certification
UX Certification by NN/g
Check certificate
- Courses at the Nielsen Norman Group helped me get even more specialized in the areas of UX research, effective and efficient UX work and UX management.
- I have completed the courses Measuring UX and ROI, Analytics and User Experience, Design Tradeoffs and UX Decision-Making, Journey Mapping to Understand Customer Needs and Service Blueprinting.
Award
Student UX World Champion
- Winner of an international competition for design students in the field of UX design. Jury chair was Russ Wilson, Director Cloud UX at Google.
- In the course of this, I developed a UX concept and design for a comprehensive attention management system and finally a healthcare system for senior citizens.
Profile
I’m a product designer with a research-driven approach and a technical foundation. I use qualitative and quantitative methods to understand user needs, evaluate existing experiences and turn evidence into clear design decisions.
I work across the whole process, from research and workshops to interaction and interface design, and my technical background takes most of the friction out of working with developers.
My understanding of web technologies helps me create realistic prototypes and explore ideas beyond the boundaries of conventional design tools. I also use it to build custom solutions for specific research needs. AI shortens that loop: more ideas reach real users, and the weak ones fail in an afternoon instead of a sprint.
My approach is collaborative, systematic and focused on solutions that are useful, usable and technically feasible.
Currently, I’m Lead Product Designer at Shopreme, where we build scan-and-go technology used by 10 of the world’s top 100 retailers. I set the UX direction across the entire product portfolio—from the app shoppers use to the tools retail staff work with behind the scenes.
- Figma
- Sketch
- Adobe CC
- Design Systems
- Prototyping
- Claude Code
- ChatGPT Codex
- HTML
- CSS
- JavaScript
- PHP
- Scrum
- Design Sprints
- Workshops
- Usability Testing
- UX Benchmarking
- HEART Framework
- User Interviews
- Surveys
- Card Sorting
- Tree Testing
- Journey Mapping
- Heuristic Evaluation
- Personas
- Analytics